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The Executive Yo-yo

The Executive is a high quality, ball bearing yo-yo in a mini-size. It's approximately 2" by 1.5", which is almost half the size of most top-selling yo-yos. For something so small, it's amazing how well these things play. They take advantage of modern design and non-response yo-yo play to really pack a punch.


Collectively, Doc and Ernest have been in the yo-yo business for over 30 years and they came together to kickstart one of the most successful crowdfunded yoyo releases ever!

We started off with just one main goal: creating a yo-yo that played great, but could easily fit inside your pocket (and not just any pocket but that super tiny pocket in your jeans!) They began by drawing some shapes and ideas and collaborating with our good friends at One Drop. The Executive was born!

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